SLICK is a brand developed and owned by SwimEEZY SA.
SwimEEZY began in South Africa in 1993 with one product, a swimming aid for kids. The inventor, Sheelagh Constan-Tatos, used her daughter Leah (3 yrs old at the time) to develop a swimming aid that worked, and more importantly that children were comfortable in and actually liked to wear. The product was made from Lycra fabric and floatation foam.
Through our experience in using Lycra/Spandex fabrics and foams, SwimEEZY expanded into other related sportswear markets, focussing on swimming, cycling and triathlon.
The SLICK brand was born in 1997 due to Sheelagh's husband Peter's interest in cycling. Peter's family has a long history in cycling. Tatos Bros. was the largest cycle dealer in Zimbabwe (then Rhodesia) since 1939.
SLICK looked at what was available in the market and the biggest issue was comfort - the chamois lining of cycle shorts in those days was pretty uncomfortable, and most manufacturer's chose to use open-cell foams that did little to improve comfort as they had to be very thick to work, but worked beautifully as sponges, soaking up sweat, causing chaffing and saddle sores. SLICK went a different route. We started experimenting with closed cell foam for cycle short chamois padding. This worked much better as you could use a thinner piece of foam to give you the same comfort, and it did not absord a single drop of moisture. Closed cell foams do not breath so that was simple we perforated it. The end result was an extremely slim but comfortable pad, which later was developed into a moulded pad which enables you to put thicker foam in some critical areas and also help the pad bend and adapt to the body's shape easily.
SLICK was also the first South African cyclewear brand to use flat lock stitching in its designs, something that is now a standard in our industry.
And, we are the first to experiment with welded seams...seams that have no stitching, but are heat-glued together!
SLICK now has a wide range of apparel, all made in South Africa with primarily Italian fabrics. Technical fabrics of the best quality and functionality ensure SLICK products offer the performance of the world's top brands at a lower cost, with shipping options to wherever in the world you may live!
The policy of company remains one to manufacture locally (Africa needs employment) and to consciously Support Local Where Possible and Boycott China...yes we avoid Chinese products like the plague. All SLICK's inputs are sourced from the EU (mainly Italy) and other countries, but not China. China has a poor human rights record in their own country, and they are extending their influence into Africa as their economy needs more and more raw materials to function. Chinese bribe their way into African dictatorships, set up sweat shops with equally dismal human rights records, and rape the land with unsustainable mining and industrial activities.
So, our swimwear and sportswear brands are now becoming political statements? Well why not? ...at least we sleep at night! ...and if we offend our Chinese customers, well tough luck mate, you started it!